First and most obvious is that if youвЂ™re posting a lot, and users see too many of your posts, they might decide to report you for spamming. The inverse of the previous problem is posting too often. YouвЂ™re stuck until you foster enough engagement to get back to where you were. When you finally do post, your reach is down because no one has engaged with you in a while. This means if youвЂ™re not posting often enough, youвЂ™re letting that affinity fade. If they ignore your posts, they see less of them over time. When a user engages with a post, clicks a link, or otherwise interacts with your content in a positive way, it makes them more likely to see more of your content in the future. A bit of engagement can give it a boost, but it wonвЂ™t last, and you canвЂ™t keep an old post going forever.ДЇinally, posts have weight according to the affinity between you and the viewer. The longer it has been since a post went up, the less visible it will be, until it has all but disappeared. Posts also have weight according to how recently they were posted.

Posts have weight based on their engagement, which is why engagement is so important. Posts have weight based on their type, which you can control by posting the right kinds of posts. One of the biggest limiting factors for FacebookвЂ™s algorithm is time.

If your post isnвЂ™t compelling, they arenвЂ™t going to do more than skim it. You donвЂ™t have a lot of time to capture the attention of the users browsing their feeds. The average user spends about a quarter of a second on each post before getting bored and moving on. How many of those posts do you like, share, comment on, or otherwise engage with? How many links did you click? Not many, right? ItвЂ™s not often that people go through and engage with every post. You might refresh the page and start at the top to see anything new, or you might shrug and leave. You decline a game request, you accept another, you keep scrolling, and maybe you reach some posts youвЂ™ve seen before. You probably visit your main feed and scroll down a ways, checking out what your friends ate and your cousinвЂ™s new baby, that sort of thing. When youвЂ™re browsing Facebook, what do you do? As a user, I mean. However, there are certainly some things you can do better or avoid doing in order to improve the chances of earning engagement.ДЎ0. So, part of the reason your posts arenвЂ™t getting any likes is simply due to the nature of the site youвЂ™re using. How many of those people are going to click, like, share, or comment on the post? Certainly not 6,000. If you have 100,000 followers, 6% reach means only 6,000 of them are going to even see your posts. These days it hovers closer to 6%, with large pages вЂ“ over half a million followers вЂ“ can drop as low as 2%.ДЄdd on top of that the fact that just because a user sees a post doesnвЂ™t mean theyвЂ™re going to engage. All the way back in 2012 the average page reach was something like 16%. Beneficial engagement will enter a cycle of positive reinforcement and boost your reach, while being ignored or negative engagement will drop you like a rock. Think about it like EdgeRankвЂ™s affinity scores kicked up to 11. The second reason is that FacebookвЂ™s algorithm has grown increasingly strict in what it shows to whom. When the average user would see 1,500 posts per day and that number is filtered to 300, the rest of those posts languish with minimal visibility. The first is simply that there are so many people posting so much content that the competition is naturally driving down visibility. It has been on the decline for years, and marketers have had to struggle to keep their levels up when that same effort could be spent on growth in another market.ДЇacebook themselves addressed the problem, citing two main reasons for the decline in reach.

Tk421 why aren t you at your post